Industry News

Bad news: Streaming TV is moving towards a one-show-a-week model

21 June, 2021

One of the revolutionary changes that went into place when Netflix streaming first obtained a foothold was that it introduced the idea of binge-watching. When House of Cards, the first major prestige series on Netflix, arrived on the service in early 2013, it debuted the entire season at once, which invited fans to watch the entire season at once, rather than once a week.

Netflix has stuck with that model, with rare exceptions, ever since. But a new report states that streaming services, especially Netflix’s newer competitors, have begun to switch back to the one-episode-a-week model. And that’s especially the case with Disney+, which has been good at building buzz with weekly releases of shows like The Mandalorian, WandaVision, The Falcon and the Winter Soldier, and now Loki.

The research firm Parrot Analytics recently looked at this phenomenon, as reported by Axios. Parrot measures streaming show popularity by measuring demand, and the firm noted that demand has been increasing for shows that are released weekly.

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