Industry News

Believe it or not, ‘The Walking Dead’ season 11 is the most in-demand show on Earth

1 September, 2021

The Walking Dead has just unveiled its final season over the past two weeks in a two-part premiere for season 11. Though “final season” is a bit questionable, as even with the base show ending, AMC is committed to The Walking Dead as a “universe” where it will live on through spin-offs, movies and other projects, even once the comic source material is exhausted.

Though I thought the first two episodes were good, what I was not expecting to see was how popular the show currently is after all this time. No, not in terms of old-school ratings, which are hovering around where they were at the end of last season, but in terms of new ways of measuring audience interest.

My go-to for this data is always Parrot Analytics, which measures overall “demand” for shows, and is usually showing off whatever Disney or Marvel show is surging in popularity at the moment. But now, with only What If…? airing on Disney Plus, The Walking Dead has risen to become the most in-demand show in the world right now, based on Parrot metrics.

Visit Forbes to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription