With the advent of digital entertainment consumption, even content that was formerly region-specific has become much more easily accessed by people around the world. As a result, creators need to use big data to more accurately measure the popularity of movies and television shows in order to make the most strategic and cost-effective decisions when buying, selling, and creating content. In today’s fragmented world of platforms and media services, traditional industry metrics are no longer as useful to be used a measure of content performance – new metrics are required to help drive content deals and facilitate accurate decision-making.
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