Industry News

Big Data Hollywood: How New Tech Supercharges Content

22 November, 2017

With the advent of digital entertainment consumption, even content that was formerly region-specific has become much more easily accessed by people around the world. As a result, creators need to use big data to more accurately measure the popularity of movies and television shows in order to make the most strategic and cost-effective decisions when buying, selling, and creating content. In today’s fragmented world of platforms and media services, traditional industry metrics are no longer as useful to be used a measure of content performance – new metrics are required to help drive content deals and facilitate accurate decision-making.

Visit East West Bank to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription