HBO’s Big Little Lies has been snagging consistent wins on the awards circuit, and is also making big gains among viewers. Parrot Analytics analyzed consumer demand for shows that won awards at the 75th Golden Globes over the two weeks around the January 7 ceremony: Master of None, The Marvelous Mrs. Maisel, Fargo, Big Little Lies, This is Us and The Handmaid’s Tale. We found that all the winners had a large demand increase on the day after the ceremony, before demand subsided over the next few days to a new, higher baseline.
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