Industry News

Can ‘Ahsoka’ be the fulcrum of the ‘Star Wars’ franchise?

21 August, 2023

An audacious attempt to bring animated favorites to a live-action connected universe, the Ahsoka experiment reflects the state of 'Star Wars'.

Its level of success may help determine the wider franchise’s future.Like most streamers, Disney isn’t transparent about its audience size, and the original runs of The Clone Wars and Rebels predate Disney+. We can get some sense of the respective levels of interest in recent live-action and animated Star Wars seasons through Parrot Analytics’ “demand” metric, which synthesizes data on consumption, social media engagement, and search queries to produce a demand figure relative to the average U.S. TV title. The table and graph below tell a semi-consistent story, with one notable exception.

Visit The Ringer to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription