Industry News

Can ‘Ahsoka’ be the fulcrum of the ‘Star Wars’ franchise?

21 August, 2023

An audacious attempt to bring animated favorites to a live-action connected universe, the Ahsoka experiment reflects the state of 'Star Wars'.

Its level of success may help determine the wider franchise’s future.Like most streamers, Disney isn’t transparent about its audience size, and the original runs of The Clone Wars and Rebels predate Disney+. We can get some sense of the respective levels of interest in recent live-action and animated Star Wars seasons through Parrot Analytics’ “demand” metric, which synthesizes data on consumption, social media engagement, and search queries to produce a demand figure relative to the average U.S. TV title. The table and graph below tell a semi-consistent story, with one notable exception.

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