Industry News

Can ‘Modern Family,’ ‘The Office’ give Peacock the lift it needs?

27 February, 2021

One of the most popular new shows on Hulu and Peacock is a 12-year-old sitcom that stopped airing new episodes last year. Interest in "Modern Family" has spiked since the show appeared on both services earlier this month, according to Parrot Analytics.

That’s unusual for a library title. Demand for “South Park” didn’t increase after old episodes appeared on HBO Max, nor did interest in “Friends,” “Mad Men” or “Parks & Recreation” surge after they changed services. The only show that compares is “The Office."

That show was a reliable hit for NBC that became one of the most popular shows in the world after it left the air, thanks largely to Netflix. Interest in it spiked anew when it moved from Netflix to Peacock, which means the folks at Comcast Corp., Peacock's owner, now have two very popular old sitcoms.

Visit Bloomberg to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription