Industry News

Canadian content among most in-demand non-US content with global audiences

12 December, 2021

Canadian TV series accounted for 5.2% of the demand share for all non-US content with global audiences, good for the sixth best performance out of more than 80 markets, according to research conducted by Parrot Analytics on behalf of the Canada Media Fund (CMF).

For the twelve-month period November 1, 2020 to October 31, 2021, several Canadian series that CMF has funded played a significant role in propping up the overall demand for Canadian content. During this period, “Vikings” was the 25th most in-demand show in the world. The series has attracted 38.1 times the audience demand of the average series worldwide, placing it in the top 0.2% of all shows in the world.

“Schitt's Creek” (22.5x), “Transplant” (18.5x), and “Wynonna Earp” (14.4x), also had outstanding demand, placing them in the top 2.9% of all shows worldwide. All these series, other than “Transplant,” have already ended. This shows they have strong longevity and evergreen appeal to global audiences, according to Parrot Analytics.

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