On Tuesday CNN is introducing CNN+, a subscription streaming service that combines live news coverage, on-demand programming and interactive interviews.
CNN's goal is to establish closer relationships with news consumers — the same way Netflix and HBO Max have done in entertainment.
It has hired hundreds of people and developed dozens of shows for this new platform. Analysts say it is the most ambitious streaming news venture to date in the United States. "We are going to be the only global video-driven news subscription business," CNN chief digital officer and head of CNN+ Andrew Morse said in an interview.
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