Industry News

‘Cobra Kai’: YouTube Red’s ‘Karate Kid’ Sequel Outperforms Netflix, Hulu Shows

16 May, 2018

In our recent collaboration with Variety, we analyse YouTube Red’s “Cobra Kai’s” performance which is a TV offshoot of the “Karate Kid” film franchise. It has outperformed all of its streaming competition in the week of May 6-12, including Netflix’s “13 Reasons Why” and “Arrested Development,” as well as Hulu’s “The Handmaid’s Tale.” At its peak on May 7, “Cobra Kai” attracted greater than 54% more demand than “13 Reasons Why”; more than twice the demand for “The Handmaid’s Tale”; and 121% more demand than another Netflix original series, “Lost in Space.” Check out the rest of the article to see the day by day performance of “Cobra Kai” against other series in the week measured.

Visit Variety to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription