Industry News

Comcast bets on its secret weapon in the streaming wars: The Olympics

7 July, 2021

Inside 30 Rockefeller Plaza in New York last month, NBC executives revealed their long-awaited plan to use the Olympics to supercharge their streaming service, Peacock.

NBC launched Peacock nationwide in July 2020, hoping to leverage the spotlight of its Olympics broadcast to drive sign-ups. But the pandemic postponed the Tokyo Games by a year, denying Peacock a key marketing opportunity as it joined the fiercely competitive field.

Now Peacock is about to enter the most crucial phase in its short existence, beginning with the Olympics later this month. At the same time, Comcast executives are still wrestling with big decisions about Peacock’s long-term future, like how ambitious they want to be internationally and how to persuade more people to upgrade to its paid tier.

Visit Bloomberg to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription