Industry News

Comcast bets on its secret weapon in the streaming wars: The Olympics

7 July, 2021

Inside 30 Rockefeller Plaza in New York last month, NBC executives revealed their long-awaited plan to use the Olympics to supercharge their streaming service, Peacock.

NBC launched Peacock nationwide in July 2020, hoping to leverage the spotlight of its Olympics broadcast to drive sign-ups. But the pandemic postponed the Tokyo Games by a year, denying Peacock a key marketing opportunity as it joined the fiercely competitive field.

Now Peacock is about to enter the most crucial phase in its short existence, beginning with the Olympics later this month. At the same time, Comcast executives are still wrestling with big decisions about Peacock’s long-term future, like how ambitious they want to be internationally and how to persuade more people to upgrade to its paid tier.

Visit Bloomberg to read this article.

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