Comcast Corp.’s NBCUniversal is considering removing much of its content from Hulu and making it exclusive to its Peacock platform, according to people familiar with the matter, as the media giant determines how to best play its hand in the streaming wars.
NBCUniversal, which owns one-third of Hulu, with Walt Disney Co. controlling the rest, has to make a decision soon. Under the terms of an agreement with Disney, NBCUniversal has a one-time window to exit from the content-licensing agreement between the two early next year. If it doesn’t exercise the option, the content would remain there until at least 2024.
Disney and NBCU, which have been partners in Hulu for more than a decade, are now competing head-to-head with their own streaming platforms: Disney+, which has been off to a fast start, and Peacock, which has been slow to establish its place. The decision comes as Disney and NBCU parent Comcast are also embroiled in a dispute over Hulu’s valuation.
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