Industry News

Content Budapest: promoting CEE landscape

28 June, 2023

CONTENT BUDAPEST follows the line of CONTENT LONDON, etc. very focused on co-productions, business models, alliances, with specific people. Not many attendees were last week and this week in the events. NATPE BUDAPEST had a double of attendance, but more oriented to finished content sales, though both events intend to cover all segments. Let’s see the rest of the week. Yesterday it was very interested the panel of content analysts, deploying CEE content figures. Jack Davison, 3vision: ‘Disney led the CEE market content penetration with 98% in 2022 and 96% in 2023. Then we had Paramount with 60% and 87% respectively, and Lionsgate with 48% and 67%. After them we have Warner Bros, NBC Universal and Sony Pictures’.

Alex Cameron, Parrot Analytics: ‘During the last 5 years, drama was the top genre, followed by comedy, realities, animation, kids, action and adventure, lastly documentaries. Content from Turkey and Israel have exploded, comparing to the past, both in high local demand and travelability to other markets’.

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