There is a projected growth of OTT platforms driven by demand for original programming and at the expense of traditional television, but it comes in stark contrast to our June study which found that almost half of US viewers refuse to pay for even a single video streaming service. In comparison, 45 percent of British respondents, 43 percent of Brazilians and 82 percent of Italians said that they were willing to subscribe to one or more digital service.
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