Cord-Cutting Picks Up Steam; Cable TV Continues Steep Decline

Cord-Cutting Picks Up Steam; Cable TV Continues Steep Decline

A projected growth of OTT platforms comes in stark contrast to our June study which found that almost half of US viewers refuse to pay for even a single video streaming service. In comparison, 45 percent of British respondents, 43 percent of Brazilians and 82 percent of Italians said that they were willing to subscribe to one or more digital service.