Industry News

Could the binge model be in danger with the success of weekly releases?

4 January, 2022

Could the binge release model be on its way out? Before streaming took off, there was only one way to watch new shows on TV – one episode per week. You might remember sitting down on the couch every Tuesday at 9 p.m. to watch the newest episode of your favorite show.

Today, streaming companies have a couple of options when releasing new series on their platforms. Netflix typically releases a whole season at a time, allowing viewers to binge it all at once if they choose. On the other hand, Disney+ has opted to release one episode per week for many of its hit series.

It’s been heavily debated whether the binge model or weekly drops is better for both audiences and streaming services. Now, there is new data to offer more insight. Parrot Analytics found that of 2021’s 50 most popular titles, 62 percent were released weekly. In recent years, weekly releases accounted for 30 percent in 2020 and 32 percent in 2019.

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