Industry News

Demand for ‘Obi-Wan Kenobi’ is destined to beat ‘Stranger Things’

28 May, 2022

It’s a great weekend for sci-fi fans: Netflix’s “Stranger Things” is back for the first half of its final season on Friday, and Ewan McGregor returns to the title role on Disney+’s “Obi-Wan Kenobi.” And while both have big fandoms, if history tells us anything, “Kenobi” will end up having more demand than “Stranger Things” after their premieres.

Looking at the top 10 most in-demand sci-fi streaming originals on over-the-top (OTT) platforms in the United States during the first three months of 2022, Disney+’s “Star Wars” spinoffs dominated in that quarter — and will likely continue to dominate in the next one with “Obi-Wan Kenobi” — according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

Both “The Mandalorian” and “The Book of Boba Fett” saw exceptional demand in the first quarter, amassing 40.5 times and 37.3 times the average demand of all other series in the U.S. during the same time frame, respectively. That puts the series into the exceptional category, which is something that only 0.2% of all series ever reach.

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