Industry News

Demand Soars for ‘Orange Is the New Black’ and ‘Castle Rock,’ the Week’s Top Digital Originals, Parrot Analytics Says

7 August, 2018

One full week after the release of a new season, our data reveals demand for Orange is the New Black rose 64% from the prior week, solidifying the drama’s hold on the top spot on the digital originals chart for the US. The Netflix series shot to the No. 1 spot the prior week with the debut of Season 6, which gave “Orange” a 46% boost in Demand Expressions. It is currently the oldest show on the chart and also took over the top spot on the overall TV series chart, besting the prior week’s No. 1 show, “Spongebob Squarepants,” by nearly 13 million Demand Expressions.

Visit Media Play News to read this article.


Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.