Industry News

Disney+ and Hulu keep the Mouse House thriving in streaming

12 August, 2021

The Hollywood adage goes that content is king. That may not be precisely true anymore as ownership and distribution have taken on new importance in the streaming age. But content remains a vitally necessary element of the equation. If you don’t deliver programming that cuts through the clutter of the zeitgeist — which now includes more than 500 scripted series and more than 1,000 theatrical releases per year — you don’t have anything.

On that front, Disney appears to be dominating through its wide-ranging content platforms and gaining traction in the ever-prevalent streaming wars. The company leads the American entertainment industry in corporate demand share while Disney+ has become the third most in-demand platform for original content in the U.S. and around the world behind Netflix and Amazon Prime Video, according to data firm Parrot Analytics.

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