Industry News

Disney and Warner Bros. Discovery just reinvented cable

10 May, 2024

Said it before, will say it again: Streaming is just cable TV now. So much so that the services created to give cord-cutters the content they want have now resorted to reinventing the wheel. To wit: On Wednesday, Disney and Warner Bros. Discovery announced a new partnership, one that will bundle Disney+, Hulu, and Max into one service. For those keeping track, it’ll theoretically put HBO, HGTV, Hulu, ABC, FX, CNN, Disney (so, Marvel, Pixar, Star Wars, etc.), and the DC Extended Universe into one pile, just like the cable packages of yore. The new service is set to launch in the summer. Specifics like pricing and whether or not it’ll be a stand-alone app with its own name (might we suggest DisneyMax±?) have yet to be announced, but there will be ad-free and ad-supported tiers. If it is a stand-alone, one can only imagine what wild color scheme it will have, but if it’s a combo of purple and that new sea-green that the Disney+/Hulu service has, I’ll scream.

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