Streamers tend to capitalize on the holiday season by making sure their Santa-adjacent film and series lineups are pushed to the top of the app and sent via notification. But Disney+, with the release of an eight-part docuseries about popular South Korean boy band BTS, is banking on fans being at home or traveling, and making themselves available for holiday-season appointment TV. Disney’s television and streaming properties command the majority of demand share - 19.9% - for new content launched by corporate owner, according to Parrot Analytics. (Warner Bros Discover followed with 17% and Netflix comes in lower down at 8.4%). Those figures for Disney include offerings by National Geographic and ABC. However, when it comes to single platform demand, Netflix (17.3%) and Max (15.4%) are at the top of the charts. As the Disney+ merger with Hulu content continues in 2024, it is expected that Disney+ single platform demand shares (currently at 9.1%, per Parrot Analytics) will rise once the content is combined with Hulu series and films into a single app.
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