Disney continues to lead the American entertainment industry in corporate demand share, and its streaming service Disney+ has become the third most in-demand platform for original content in the United States and around the world, trailing the far more established Netflix and Amazon Prime Video, according to Parrot Analytics.
Nevertheless, Disney+’s share of demand for on platform content - a measure of demand for both original and licensed series - is severely lacking. But fellow Disney-owned platform Hulu makes up for Disney+ here, with the highest on platform demand share in the United States, ahead of even Netflix.
Original and exclusive licensed content are key to drawing in new subscribers. Disney+ is thriving with originals demand, while Hulu leads in the United States in exclusive licensed demand. “The two make a potent one-two punch luring in new subscribers with Marvel and Star Wars content on Disney+, while retaining them with Hulu’s deep library of classic series,” Parrot said.
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