Industry News

Disney bundle keeps the company at the head of the streaming pack

12 August, 2021

Disney continues to lead the American entertainment industry in corporate demand share, and its streaming service Disney+ has become the third most in-demand platform for original content in the United States and around the world, trailing the far more established Netflix and Amazon Prime Video, according to Parrot Analytics.

Nevertheless, Disney+’s share of demand for on platform content - a measure of demand for both original and licensed series - is severely lacking. But fellow Disney-owned platform Hulu makes up for Disney+ here, with the highest on platform demand share in the United States, ahead of even Netflix.

Original and exclusive licensed content are key to drawing in new subscribers. Disney+ is thriving with originals demand, while Hulu leads in the United States in exclusive licensed demand. “The two make a potent one-two punch luring in new subscribers with Marvel and Star Wars content on Disney+, while retaining them with Hulu’s deep library of classic series,” Parrot said.

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