The first quarter of 2021 has been a pivotal period for the streaming portion of Disney’s business, with the Marvel franchise engine finally firing up on the small screen. According to Parrot Analytics’ data, the share of demand for Disney+ has primarily been driven by the massive amount of audience attention Disney+ Originals attract. In fact, Q1 was a success for them, with the platform holding three of the 10 most in-demand digital originals in the United States. While Disney+ had a successful first quarter, demand indicators point to the second quarter being an even stronger one for the entertainment giant’s streaming business. Fully half of the 10 most in-demand original series in the second quarter so far are from Disney+ or Hulu. Meanwhile, the return of “The Handmaid’s Tale” this quarter should give a bump to Hulu's audience demand share. However, the period is not over yet: “Star Wars: The Bad Batch” is still growing in demand and the highly anticipated “Loki” is due to be released in June. The growing dominance of Star Wars and Marvel series should boost Disney+’s appeal for new and existing subscribers alike.
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