After the bell rings on Wall Street Thursday afternoon, The Walt Disney Company will report its Q2 earnings for the year. While the pandemic is still pinching its major divisions such as parks and resorts and theatrical, its direct-to-consumer business has pushed the Mouse’s stock to all-time highs. How has streaming single-handedly kept the company not only afloat, but thriving, amid the worst economic conditions Disney has ever faced? A good question—let’s see if we can’t answer it.
Between Disney+ and Hulu, the company controls the largest corporate share of U.S. audience demand (27%) for digital television, per data firm Parrot Analytics. More specifically, Disney leverages franchise synergy to keep audiences ping ponging back-and-forth between various offerings within the Disney streaming library.
Parrot Analytics sifts through social media, fan ratings and piracy data to represent audience demand, which reflects the desire and engagement expressed for a title within a market. While that can sometimes skew the data in favor of a title on a platform with a significantly smaller reach than its rivals but with vocal online fans, it does help to quantify the intangible buzz element of a series.
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