Industry News

Do streaming release strategies even matter?

7 October, 2021

The TV industry has been debating the wisdom of Netflix’s binge release model since that Super Bowl weekend back in 2013 when the streamer dropped the entire first season of House of Cards all at once. Netflix argues its approach is best because it prioritizes customers, and that younger audiences in particular want to feast on big batches of content all at once rather than have episodes spoonfed to them over a few months. Hollywood’s old guard makes the case that tossing out a full season in one day dramatically shortens a show’s pop-culture half-life and makes their art feel disposable. So who’s right? The smashing success of two recent releases — Netflix’s Squid Game and Hulu’s Only Murders in the Building — makes a case that maybe it really doesn’t matter.

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