An exciting achievement for Millie Bobby Brown, who plays “Eleven” on Netflix’s big hit Stranger things, as she reached “11 MILLIEon” followers on Instagram. While the streaming platform does not usually make public its viewership statistics, our study last year showed that during the first weekend of its release, the demand for the show peaked, compared to the weeks following after: This is due to the nature Netflix releases its digital original series, which allows users to binge watch a whole show over the first few days of release.
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