Industry News

Endemol Shine Germany Chief Exits; Parrot Analytics Bolsters Board; BBC/ITV Set World Cup Matches – Global Briefs

7 December, 2017

Parrot Analytics board member Adriana Cisneros on her fascination with big data TV analytics: “Over the past year or so, it has become abundantly clear to me that our conventional ways of measuring the popularity of content are vastly outdated and deficient. I made some sweeping changes within my own company to change our processes and, in so doing, became fascinated with big data analytics.”

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