Industry News

Everyone watches TV with subtitles now. How’d that happen?

28 June, 2023

How often do you watch TV shows and movies at home with the subtitles on? If the answer is “all the time,” then you’re not alone. As at-home audiences have entered the streaming age, subtitles and closed captions for series and movies have only grown more and more accessible.

While those can be vital and necessary tools for the hard of hearing and anyone watching a project not in their native language, for a lot of people, it’s become the default to put them on no matter what. In a 2022 survey of 1,200 people, language learning company Preply determined that 50 percent of Americans used subtitles and closed captions the vast majority of the time they watch content.

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