After a streak of sluggish subscriber growth, Netflix’s surprising run of foreign hits including South Korea’s Squid Game seems to have filled an important gap created by pandemic-related delays of Hollywood blockbusters.
Three of the streaming-service’s top shows are foreign produced, led by Squid Game, currently its most popular series worldwide and on track to become the company’s most watched show ever, Netflix co-CEO Ted Sarandos said earlier this week at the Code tech conference.
Squid Game’s rapid rise—it ranked No. 1 in the U.S. just four days after its September 17 premiere—has been faster than any other non-English series, Netflix told Fortune. The show is now expected to be seen by more than 82 million subscribers worldwide in its first 28 days. When compared to traditional television, that’s more than the number of 18-to-49-year olds estimated by Nielsen to have watched the 40 highest-rated broadcast and cable shows of the past year combined.
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