Industry News

Ex-Universal Music Group Executive Creates Latino Podcaster, Pitaya

16 February, 2021

Jordi Oliveres, who spent nearly a decade at Spanish-language media giant Univision, has been struck by how few podcasts speak to Latinos. This week, he — along with the former heads of Universal Music Group and Fonovisa Records — debuted their Latino podcasting company, hoping to tap a market that's largely been overlooked by some of the larger podcast studios.

"There isn't any content that speaks to [U.S. Latinos'] culture and interests," Oliveres said. "So we just thought there was a huge opportunity there to create content that genuinely speaks to the Latino community in podcasting."

L.A.-based Pitaya Entertainment launched with six new podcasts hosted by popular personalities including Puerto Rican actress Giselle Blondet and her daughter, Gabriella Pabón. For now, most of the podcasts are in Spanish, but the company will produce in both Spanish and English, as well as a mix of both.

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