Industry News

Exclusive: Ted Lasso's 2nd season is a big hit for Apple TV+

26 July, 2021

Season two of Apple's hit comedy "Ted Lasso" debuted as one of the most in-demand TV shows in the U.S. and globally over the weekend, according to data from Parrot Analytics provided exclusively to Axios.

The comedy is Apple's first major hit since introducing Apple TV+ in 2019. Unlike many of the popular series taking off on other streaming services, it isn't a super hero show.

Parrot's data shows that Ted Lasso has been a huge driver of Apple TV+’s "demand share" growth in the U.S. and worldwide over the last year.

Visit Axios to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription