Tosca Musk is not particularly interested in space tourism or electric car manufacturing. She is not a rabble-rouser on Twitter who is now buying Twitter. She is not rolling in money, at least not World’s Richest Person money.
But she is similar to Elon Musk, her eldest sibling, in at least one way: She is determined to turn an easily ridiculed idea into a successful business, prophets of doom be darned.
It involves romance novels. Ms. Musk, 47, is the force behind Passionflix, an upstart subscription streaming service dedicated to movie and series adaptations of mass-market romance novels and erotic fan fiction. The online service costs $6 a month and organizes content by a “barometer of naughtiness.” The categories are “Oh So Vanilla,” “Mildly Titillating,” “Passion & Romance,” “Toe Curling Yumminess” and “NSFW” (Not Safe for Work). Passionflix has raised nearly $22 million in early funding.
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