Parrot Analytics' audience demand measurement reflects engagement with a title that includes not just viewership, but also social-media interaction and online research. The company provided Insider with a list of the most in-demand movies from July 1, 2021 through June 30, 2022. The movies are a mix of theatrical exclusives, streaming exclusives, and movies that were released simultaneously in both formats. They reflect the different strategies that Hollywood studios adopted during the pandemic.
Visit Business Insider to read this article.