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From 'Justice League' to 'Encanto,' the most 'in-demand' movies of the last year show how box office isn't the only measurement for a movie's popularity

11 July, 2022

Parrot Analytics' audience demand measurement reflects engagement with a title that includes not just viewership, but also social-media interaction and online research. The company provided Insider with a list of the most in-demand movies from July 1, 2021 through June 30, 2022. The movies are a mix of theatrical exclusives, streaming exclusives, and movies that were released simultaneously in both formats. They reflect the different strategies that Hollywood studios adopted during the pandemic.

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