In the competitive world of live sports streaming, Netflix is taking another step into the arena. In July, the media giant will broadcast a boxing match between legendary fighter Mike Tyson and social media personality-turned-boxer Jake Paul, who is 30 years Tyson’s junior. This will be Tyson’s first professional fight in 19 years — and Netflix management is billing the event, as well as its other live programming, as “cultural moments” relevant not only to viewers, but to advertisers. Advertising is one of Netflix’s newest revenue streams, and the company said in an April shareholder letter that it’s trying to scale ads and make them a “more meaningful contributor” to business.
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