Industry News

Global audience demand for streaming Asian movies, series grows with hits like ‘Squid Game’

28 May, 2023

The popularity of Netflix’s hit drama “Squid Game” and other Korean series, as well as the recent success of films like “Minari” and “Everything Everywhere All At Once,” has helped boost the demand for Asian language movies and TV shows globally.

A large part of that demand comes as U.S. viewers have easier access to global content than ever before thanks to major streaming services such as Netflix and Warner Bros. Discovery’s Max, as well as niche offerings like Rakuten Viki, which focuses on Asian entertainment.

Streaming services’ unwieldy libraries have led to some media companies implementing cost-cutting efforts to make the apps profitable. But investment in Asian, especially Korean, content is still high.

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