Season one of HBO’s "Euphoria" was a surprise breakout hit that gave the network some much-needed buzz following the controversial finale of "Game of Thrones" and helped the series lead Zendaya to become an Emmy winner and ubiquitous A-Lister. Audiences in the United States and worldwide pushed demand for season two of Euphoria and its star Zendaya to unprecedented heights. According to Parrot Analytics, global and US demand for "Euphoria" more than doubled during its recently concluded second season. The show peaked as the number one show in America and the number two show worldwide during its season two. Moreover, Zendaya is now the most in-demand actor with both US and worldwide audiences, and her talent demand in the US reached its highest level ever towards the second half of season two.
Zendaya’s appearances in blockbusters "Dune" and "Spider-Man: No Way Home" in 2021 likely introduced her to new audiences that hadn’t yet seen "Euphoria." Conversely, some fans of "Dune" and "Spider-Man" that have become Zendaya fans by the association are now likely discovering "Euphoria". The following talent and TV demand data serve as a perfect test case for how an already popular show and actor can work together to scale up their respective audiences mutually.
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