Parrot Analytics has released the Australian section of their 2020 Global TV Demand Report.
The report shows that Australians continue to love their drama, and in particular sci-fi drama coming off the back of series like The Mandalorian on Disney+. In 2020, 44.5% of demand for digital originals in Australia was expressed for a drama series, with sci-fi being the most popular subgenre. The second most in demand subgenre was superhero series, likely due to the success of shows such as The Boys.
Of all markets in the report, Australian audiences expressed the highest share of demand for digital original series from Amazon Prime Video and Apple TV+, with 13.1% and 5.8% respectively. Both platforms increased their demand share in Australia from last year. Netflix had its lowest demand shares for the year in the Australian markets, however, it still captured almost half of the market. Here it captured only 47.6% of demand for digital original series in 2020, which is well below its global average share of 53.5%.
Visit Mediaweek to read this article.
