Half of US consumers unwilling to pay for streaming services

Half of US consumers unwilling to pay for streaming services

Nearly half of US consumers are unwilling to pay for even one streaming on-demand service, according to our Global Television Demand Report. The report, which focuses on the first financial quarter of 2018 and studied ten global territories, found that US consumers were least likely to sign up to SVOD services among the regions. The territories include Australia, Belgium, Brazil, Greece, Italy, Netherlands, South Korea, Switzerland, the UK and the US.