Industry News

Half of US consumers unwilling to pay for streaming services

3 July, 2018

Nearly half of US consumers are unwilling to pay for even one streaming on-demand service, according to our Global Television Demand Report. The report, which focuses on the first financial quarter of 2018 and studied ten global territories, found that US consumers were least likely to sign up to SVOD services among the regions. The territories include Australia, Belgium, Brazil, Greece, Italy, Netherlands, South Korea, Switzerland, the UK and the US.

Visit DigitalTV Europe to read this article.

The global attention measurement platform

Monitor

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 38 markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get TV360 Monitor?

  • Rank 10,000+ TV show in 38 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV analytics.
  • Stay on top of global TV market and SVOD trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.