Industry News

Have YOU picked up American words after watching TV shows?

20 July, 2021

The British cartoon Peppa Pig proved to very popular among American children during lockdown, and it's reported to have been the second most-watched cartoon in the US from February 2020 to February 2021 after Spongebob Squarepants, according to data from a US based company called Parrot Analytics. Now, it seems as though the loveable pig is having an impact on the words some American children are using and how they pronounce them.

Some parents in the US have shared stories of how the show has changed their children's speech, with kids saying words like "mummy" instead of "mommy" and "to-mah-to" instead of "to-may-to". Some children have even started using British phrases like "give it a go" and "telly".

The impact of the cartoon - which has been described as the 'Peppa effect' - got us thinking: do you use American words or phrases that you've picked up from watching US TV shows, or have the programmes affected your accent in any way?

Visit BBC to read this article.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription