Industry News

Having a go: US parents say Peppa Pig is giving their kids British accents

19 July, 2021

Parents across the US say their children are acquiring British accents, thanks to Peppa Pig. Linguistic experts have cast doubt on such claims, but some parents insist the “Peppa effect” has their American children saying “mummy” instead of “mommy”, using phrases such as “Give it a go”, and pronouncing tomato “to-mah-to”, not “to-may-to”.

The show was popular with the pre-kindergarten crowd before the pandemic but it has experienced record-breaking demand since US states imposed restrictions last year. According to data from Parrot Analytics – a consulting firm apparently not named for Polly Parrot, a pet owned by Granny Pig – for a 12-month run that ended in February, Peppa Pig was the second most in-demand cartoon in US households, after SpongeBob SquarePants.

Within the last 30 days, Parrot said, the show generated higher demand than 98.9% of all children’s titles across the US. Compared to its domestic market, audience demand for Peppa in the US is 112% higher than in the UK.

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