Industry News

HBO Max adds more kids shows in pursuit of booming Disney+

17 February, 2021

HBO Max plans to dramatically expand its kids programming, opening a new front in the streaming battle with Walt Disney Co. and Netflix Inc.

The service’s parent, AT&T Inc.’s WarnerMedia, plans to create more than 300 hours of programming to debut on HBO Max and Cartoon Network channels later this year. WarnerMedia said Wednesday that it’s focusing especially on making more animated and live-action shows for girls and their families to watch together.

The company is trying to take the HBO brand, which isn’t especially known for kids fare, to a broader audience. The idea is that subscribers are less likely to cancel services that appeal to every member of the family. WarnerMedia is also trying to bolster the Cartoon Network, where ratings have declined over the years as younger viewers gravitated to YouTube and Netflix.

Visit Bloomberg to read this article.


DEMAND360LITE

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get DEMAND360LITE?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.