Industry News

HBO Max adds more kids shows in pursuit of booming Disney+

17 February, 2021

HBO Max plans to dramatically expand its kids programming, opening a new front in the streaming battle with Walt Disney Co. and Netflix Inc.

The service’s parent, AT&T Inc.’s WarnerMedia, plans to create more than 300 hours of programming to debut on HBO Max and Cartoon Network channels later this year. WarnerMedia said Wednesday that it’s focusing especially on making more animated and live-action shows for girls and their families to watch together.

The company is trying to take the HBO brand, which isn’t especially known for kids fare, to a broader audience. The idea is that subscribers are less likely to cancel services that appeal to every member of the family. WarnerMedia is also trying to bolster the Cartoon Network, where ratings have declined over the years as younger viewers gravitated to YouTube and Netflix.

Visit Bloomberg to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2020

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription