HBO Max’s “Our Flag Means Death” built exceptional audience demand in the United States and worldwide over the course of its just-completed first season, despite launching to little immediate fanfare, and with no pre-existing IP to help get it off the ground, Parrot Analytics revealed in its latest report.
US demand for the show more than tripled during the three weeks between its series debut and season one finale. The series has continued to grow its audience in the days since the last batch of season one episodes dropped on March 24, as an organic online fandom ensures it continues to own the internet.
“‘Our Flag Means Death’ arrives at a time when audiences are looking for a fun, heartwarming, and hopeful series that celebrates authentic queer relationships. Based entirely on original storytelling without any ties to pre-existing properties, ‘Our Flag Means Death’ has found truly impressive success, demonstrating the power authentic queer and sincere storytelling can have on audiences globally,” said Julia Alexander, Senior Strategy Analyst at Parrot Analytics.
