Industry News

High demand for kids content key for new streaming users

10 November, 2021

Streaming companies are looking to double down on kids and family-friendly content due to novel high demand. The services are eager to label themselves as family-friendly entertainment alternatives and many plan to invest in a lot more kids content.

According to Parrot Analytics, in the last month, three out of 15 of the most popular shows across all streaming platforms have been kids’ series.

Between January 1 and March 31, data shows Peacock and NBCUniversal (1.2%) are lacking viewership demand for kids content compared to competitors. Netflix’s demand was 22.3%, Amazon Prime Video’s was 16.9%, Paramount+’s was 16.4%, Disney+’s (15.3%), Hulu’s (15.2%) and HBO Max’s was (12.7%).

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