“WeWork: Or the Making and Breaking of a $47 Billion Unicorn,” which debuted on Walt Disney Co.-owned Hulu Friday, shows how the co-working startup created an unusually fervent workplace culture, with employee chants of “We-Work! We-Work!” and a CEO who spoke in evangelistic terms about his mission.
Jed Rothstein, who directed “WeWork,” was intrigued by Neumann’s vision of a “hyper-capitalist kibbutz,” he said in a recent video interview. “And I was of course interested in exploring the reasons that he failed and how the hubris and greed eventually overtook the desire to create a community.”
“The excesses of culture and business are endlessly fascinating and, there’s been a huge trend as of late in holding corporations accountable with documentaries like ‘WeWork’ and ‘Fyre Fraud,’” said Belisa Balaban, Hulu’s original documentaries vice president. “We know our audiences are riveted by the inner workings of the outlandish people and culture behind the rise and fall of some of these larger-than-life stories, and that makes them especially compelling for us to champion.”
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