Industry News

Hollywood Wants You Back in Theaters, Whether You Want to or Not

5 December, 2022

Almost three years since the pandemic shuttered movie theaters around the world, Hollywood is still worried the film business may never be the same.

You can see it in the board rooms, where agents and lawyers are pushing media executives to prioritize theaters. Apple had to commit to a theatrical release to win a couple big movie projects.

You can see it in the press, where Netflix is under pressure to put Glass Onion back in theaters. It’s easy to understand why Hollywood loves movie theaters.

Visit Bloomberg to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription