Industry News

Hollywood Wants You Back in Theaters, Whether You Want to or Not

5 December, 2022

Almost three years since the pandemic shuttered movie theaters around the world, Hollywood is still worried the film business may never be the same.

You can see it in the board rooms, where agents and lawyers are pushing media executives to prioritize theaters. Apple had to commit to a theatrical release to win a couple big movie projects.

You can see it in the press, where Netflix is under pressure to put Glass Onion back in theaters. It’s easy to understand why Hollywood loves movie theaters.

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