How are OTT platforms and streaming services shaping audience tastes around the world?

That’s a question Parrot Analytics aims to answer in a collaboration with the University of Chicago’s departments of East Asian Languages and Civilizations and Cinema and Media Studies, Duke University’s department of English and McGill University’s department of English. The initial case study will focus on Squid Game. “What kinds of shows achieve cross-regional success? What is the relation of these shows to local production and consumption markets? What can more fine-grained analysis of demand signals tell us about these larger dynamics?” asked Professor Richard Jean So from McGill University. “For all of these questions, we need Parrot Analytics’ robust global audience demand data to understand how new distribution platforms are influencing taste and consumption patterns.”