Industry News

How ‘CoComelon’ sneaked up to become one of Netflix’s biggest hits – and a $3 billion franchise

5 November, 2021

Budding media moguls Kevin Mayer and Tom Staggs just plopped down $3 billion of Blackstone’s money to buy Moonbug Entertainment, the creator of Netflix’s wildly popular animated series “CoComelon” that many Americans have probably never seen (unless they have young kids). That’s more than three times the $900 million that the duo paid this past summer for Reese Witherspoon’s Hello Sunshine production shingle.

To parents of small children, that eye-popping sum may seem like a bargain since “CoComelon” is not just Moonbug’s most popular show, it’s also one of Netflix’s, and offers a lucrative stream of not only video content but merchandising possibilities ripe to be tapped.

Visit The Wrap to read this article.

Other insights you may enjoy

Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.

Exclusive global, regional and market-specific content and talent analyses
Rank 10,000+ talent in 50+ markets across all platforms
Rank 18,000+ TV shows in 50+ markets across all platforms

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription