Industry News

How demand for CW series stacks up, both canceled and renewed shows

23 May, 2022

The CW canceled more than 10 shows after this season, and renewed less than a handful of titles. It’s easy to see the distinction between the two groups when one examines the average demand for the shows: The gap between them is significant, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

With a CW sale looming as parent companies Paramount Global and Warner Bros. Discovery plan to divest from the joint venture and focus on bringing their best series in-house to their respective streaming services domestically and globally, The CW has made notable cuts in its programming.

While renewed series hovered between 15 times and 20 times the average demand of all series in the United States during the first three months of 2022, the canceled shows hovered closer to 10 times the average demand. The renewed series (“The Flash,” “Riverdale,” “All American,” and “Superman and Lois” to name a few) bolstered exceptional demand, while the canceled series had merely decent demand.

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