On Monday, Apple said a whole lot about Ted Lasso‘s Season 2 debut without saying much of anything. In typical streaming industry fashion, the tech giant announced a litany of impressive-sounding tidbits to prop up the arrival of the highly-hyped second season without providing any real hard data to back it up.
According to Apple, more Apple TV+ accounts streaming the Season 2 premiere on Friday, July 23, and over its opening weekend, than any previous launch, per Variety. The company said the Season 2 premiere increased its viewership by 6x over Season 1 and that over the premiere weekend, Apple TV+ expanded its number of new viewers by a record-breaking 50% week-over-week. But a 50% increase over zero is still zero. Without any firm understanding of the show’s actual audience size, these are merely vague platitudes meant to elicit “oohs” and “aahs.”
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