On Monday, Apple said a whole lot about Ted Lasso‘s Season 2 debut without saying much of anything. In typical streaming industry fashion, the tech giant announced a litany of impressive-sounding tidbits to prop up the arrival of the highly-hyped second season without providing any real hard data to back it up.
According to Apple, more Apple TV+ accounts streaming the Season 2 premiere on Friday, July 23, and over its opening weekend, than any previous launch, per Variety. The company said the Season 2 premiere increased its viewership by 6x over Season 1 and that over the premiere weekend, Apple TV+ expanded its number of new viewers by a record-breaking 50% week-over-week. But a 50% increase over zero is still zero. Without any firm understanding of the show’s actual audience size, these are merely vague platitudes meant to elicit “oohs” and “aahs.”
Visit Observer to read this article.
