Netflix (NFLX.O) broke Hollywood's rules to create a $82 billion global streaming colossus that the rest of the entertainment industry rushed to copy. But as growth slows, it is looking backwards for a way forward, borrowing a page from Walt Disney's (DIS.N) playbook.
The company that changed the way we watch television and movies aims to emulate the success of Mickey Mouse and "Star Wars," by trying to build brands that traverse film, television, games and consumer products, executives told Reuters in recent interviews.
Netflix teams are plotting ways to milk more from Netflix's bigger shows and movies with universes and characters they can return to again and again. The franchise strategy, details of which are reported here for the first time, is meant to complement Netflix's efforts to build a vast library of original programming with something for every taste.
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