Industry News

How Paramount+ became a top contender in the streaming wars

11 March, 2023

Tom Ryan is used to being an underdog. In fact, he prefers it. When Ryan launched Pluto TV on April’s Fools Day in 2014, most people thought it was comically apropos given that he was entering a streaming video on demand space dominated by Netflix with a free, ad-supported linear TV service. Fast forward to 2022, and Pluto TV surpassed $1 billion in revenue with nearly 79 million monthly active users. Paramount Global (formerly ViacomCBS) acquired Pluto TV in 2019, which still operates as its own entity. Soon after, Ryan was appointed president and CEO of Paramount Streaming facing another Herculean task: make Paramount+, rebranded from CBS All Access, a premier contender in the streaming race.

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